[Hybrid] Marketing Analyst/Coordinator 3 (13594-5)

$76,960 - $76,960/Yr

Jnd Corporation Limited - Plano, TX

Full-time - Mid Level

Plano, TX

Professional, Scientific, and Technical Services

About the position

The Marketing Analyst/Coordinator 3 role is focused on researching market conditions to determine potential sales of products or services. This position involves gathering competitive information, analyzing marketing strategies, and measuring the effectiveness of marketing programs. The role requires collaboration with various professionals to devise methods for data collection and to provide insights that drive marketing decisions.

Responsibilities

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.
• Perform quantitative and qualitative research into consumers, competitors, and the marketplace.
• Create reports, presentations, and action items based on collected data.
• Analyze data from numerous sources to identify market trends and consumer demographics.
• Strategize how best to allocate resources to improve marketing campaigns and sales.
• Evaluate market data using software and statistical techniques.
• Understand business objectives and design polls or surveys to gain insights into prospective customers' preferences.
• Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis.
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
• Present data findings and insights during company-wide meetings.
• Study consumer behaviors and attitudes and write up predictions for future sales trends.
• Consolidate data findings into reports to share with stakeholders.
• Stay up to date on market trends, consumer and product research, and industry best practices.

Requirements

• Bachelor's degree in marketing or equivalent training required.
• 5-7 years related experience required.
• Exceptional analytical and strategic thinking abilities.
• Comprehensive knowledge of statistics and experience with statistical technologies such as Python, SQL, R, and SAS.
• Advanced computer literacy skills and a facility with search engines and web analytics.
• Superb ability to multitask while paying attention to detail.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience working as a market research analyst or in a similar role.
• Knowledge of data warehousing and mining.
• Familiarity using customer relationship management software such as Salesforce.
• Demonstrated success predicting market trends.
• Insatiable curiosity for digging into data and gaining market insights.
• Passion for statistical research and analysis.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Green card sponsorship
• Opportunities for advancement