ICAA Digital Content Specialist

Museum Of Fine Arts, Houston - Houston, TX

Full-time - Mid Level

Houston, TX

501-1,000 employees

Museums, Historical Sites, and Similar Institutions

About the position

The ICAA Digital Content Specialist at the Museum of Fine Arts, Houston, is responsible for developing and maintaining a dynamic digital presence for the International Center for the Arts of the Americas (ICAA). This role involves promoting the Center's projects, engaging and expanding the digital audience, and managing content for various digital platforms, including the ICAA's bilingual website and social media channels. The ideal candidate will align content and messaging with the ICAA's mission while working collaboratively in a culturally diverse environment.

Responsibilities

• Manage and update website content; assist with changes and improvements as needed.
• Create website graphics according to established guidelines; ensure a regular rotation of dynamic content across the site.
• Write copy for the website and other digital applications as assigned.
• Monitor functionality of the website and troubleshoot minor site errors.
• Generate and evaluate monthly analytics reports.
• Respond to user queries related to website functionality.
• Manage content for interactive digital applications (in-gallery and mobile) for exhibitions supported by the ICAA.
• Develop and implement social media strategies that increase awareness of, and engagement with, the ICAA's projects and initiatives.
• Develop and manage the ICAA social media calendar.
• Create messaging and content (graphics, photos, short-form videos) that aligns with the ICAA's mission and audience.
• Leverage opportunities to develop content related to ICAA initiatives and events (artist talks, lectures, symposia, etc.).
• Identify and implement creative strategies for repurposing existing assets.
• Monitor and analyze social media channels; adjust strategies to improve engagement.
• Write, design, and coordinate email campaigns and departmental newsletters.
• Collaborate with internal and external partners in the development of digital assets and promotional campaigns as needed.

Requirements

• Bilingual in Spanish and English (written and verbal).
• Excellent communication skills (written, verbal, visual).
• Strong writing, copy editing, and proofreading skills.
• Knowledge of best practices for formatting and presenting textual, graphic, and A/V content for websites, mobile applications, and other digital media applications.
• Experience with major social media platforms.
• Expertise in digital content production tools such as Adobe Creative Suite, WordPress, Microsoft 365, etc.
• Familiarity with Google Analytics and SEO techniques.
• Capable of organizing workloads, meeting deadlines, and adapting to changing workflows.
• Able to work as part of a complex team within a large institution; capable of working independently and with minimal supervision.
• Demonstrated interest in Latin American art, Latino art, archives, and/or research.
• Enthusiasm for engagement with students, researchers, arts professionals, and artists.
• Bachelor's degree in a related field or an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills, and abilities have been achieved.
• 3+ years of professional experience related to digital content creation for websites and social media.
• Experience working with museums, arts organizations, or higher education is highly desired.

Nice-to-haves

• A background in art history is a plus.

Benefits

• Commuter assistance
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Dependent health insurance coverage
• Vision insurance
• Volunteer time off
• Life insurance