Implementation Marketing Manager, SEO

$65,000 - $75,000/Yr

Aletheia Marketing & Media - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

About the position

Implementation Manager, SEO Aletheia Marketing & Media is a Dallas-based integrated marketing firm that embodies the values of Trust, Truth, and Transparency. We are seeking an experienced and results-driven SEO Manager to join our Implementation Team, which consists of digital media experts, traditional media buyers, and ad operation specialists. The ideal candidate will have a deep understanding of SEO principles and a proven track record of driving organic search growth. This role requires a dynamic and collaborative individual who can contribute innovative ideas and strategies to enhance our online presence and visibility. As the SEO Manager, you will lead the development and execution of SEO strategies aimed at improving organic search visibility and driving website traffic. Your daily responsibilities will include conducting in-depth keyword research, implementing on-page SEO strategies, performing technical SEO audits, and collaborating with content creators to develop SEO-driven content strategies. You will also be responsible for analyzing backlink profiles, monitoring website performance using analytics tools, and staying updated on search engine algorithm changes and industry trends. Additionally, you will optimize local business listings and ensure the website is mobile-friendly, while conducting competitor analysis to identify opportunities for improvement. To succeed in this role, you must demonstrate a combination of technical expertise, analytical prowess, and strategic acumen. You should have at least 3 years of experience in SEO management, proficiency in SEO tools such as SEMrush and Google Analytics, and strong analytical abilities to interpret data and make data-driven decisions. Excellent communication and presentation skills are essential, as you will need to convey complex ideas clearly to both internal teams and stakeholders. A collaborative mindset and a proactive approach to staying informed about industry trends are also crucial for this position. Flexibility to work in a hybrid onsite/remote capacity is preferred, ideally within the Dallas area.

Responsibilities

• Conduct in-depth keyword research using various tools and techniques to identify relevant search terms and opportunities for optimization.
• Implement on-page SEO strategies, including optimizing meta tags, headings, ALT Tags, and content structure to improve organic search visibility.
• Perform regular technical audits to identify and resolve website issues affecting crawlability, indexing, and site performance.
• Collaborate with content creators to develop SEO-driven content strategies aligned with target keywords and user intent.
• Analyze backlink profiles, identify high-quality link opportunities, and execute link building campaigns to improve website authority and rankings.
• Monitor website performance using analytics tools, track keyword rankings, traffic, and conversions, and provide regular reports and insights to stakeholders.
• Stay updated on search engine algorithm changes and industry trends, and adjust SEO strategies accordingly to maintain and improve search visibility.
• Optimize local business listings, citations, and geo-targeted content to improve visibility in local search results.
• Ensure the website is optimized for mobile devices, including responsive design, fast loading times, and mobile-friendly content.
• Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in the SEO strategy.
• Work closely with cross-functional teams, including developers, designers, and content creators, to ensure SEO best practices are integrated into all aspects of website development and content creation.

Requirements

• At least 3 years of experience in SEO management, with a demonstrated track record of driving organic search growth.
• A deep understanding of technical SEO aspects and the ability to effectively communicate complex concepts to both internal teams and stakeholders.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• Strong analytical abilities, with the capability to interpret data, identify trends, and make data-driven decisions to optimize website performance.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly and effectively.
• A collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
• A proactive approach to staying informed about industry trends, algorithm updates, and emerging technologies in SEO.
• Detail-oriented with strong organizational skills, ensuring accuracy and thoroughness in all aspects of SEO management.
• A passion for driving results and exceeding expectations in a fast-paced agency environment.

Nice-to-haves

• Experience working in an advertising agency environment.
• Familiarity with local SEO practices and strategies.
• Knowledge of mobile SEO best practices.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Professional development assistance
• Flexible schedule
• Life insurance