In-House SEO Specialist

$45,760 - $49,920/Yr

Hercules Sheet Metal - Chalmette, LA

posted 4 months ago

Full-time - Entry Level
Chalmette, LA
Fabricated Metal Product Manufacturing

About the position

We are seeking a talented SEO Specialist/Graphic Designer to join our team at Hercules Sheet Metal in Chalmette, LA. The ideal candidate will have a passion for digital marketing and optimizing online content to drive organic traffic. This full-time position offers an opportunity to work in a dynamic environment where your expertise in SEO will make a significant impact on our digital presence. You will be responsible for conducting keyword research and analysis to guide content optimization, implementing on-page SEO strategies including meta tags, headers, and URLs, and monitoring and reporting on website performance using tools like Google Analytics. In addition to SEO responsibilities, you will create standout graphics to draw in potential customers and optimize website structure and internal linking for improved search visibility. Staying updated on SEO trends and algorithm changes is crucial to adapt strategies accordingly. You will also drive traffic to increase ROI by performing competitive analysis, keyword research, content creation, and link building. This role requires a results-oriented mindset and strong problem-solving skills, as well as the ability to manage time efficiently. The position requires at least 1 year of experience in SEO management and graphic design, along with proficiency in SEO tools and techniques. Knowledge of social media management for SEO purposes and experience with metadata optimization are also essential. You will need to work with Content Management Systems and have a solid understanding of Google products such as Google Search Console. Strong research skills are necessary to inform SEO strategies effectively.

Responsibilities

  • Conduct keyword research and analysis to guide content optimization
  • Implement on-page SEO strategies including meta tags, headers, and URLs
  • Monitor and report on website performance using tools like Google Analytics
  • Create standout graphics to draw in potential customers
  • Optimize website structure and internal linking for improved search visibility
  • Stay updated on SEO trends and algorithm changes to adapt strategies accordingly
  • Drive traffic to increase ROI by doing competitive analysis, keyword research, content creation, and link building
  • Execute and measure the effectiveness of paid search strategies

Requirements

  • At least 1 year experience in SEO management
  • At least 1 year experience in graphic design
  • Proficiency in SEO tools and techniques
  • Knowledge of social media management for SEO purposes
  • Experience with metadata optimization
  • Ability to work with Content Management Systems
  • Understanding of Google products such as Google Search Console
  • Strong research skills to inform SEO strategies
  • Strong problem-solving skills
  • Self-starter with efficient time management skills

Benefits

  • Paid time off
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