In-Market Marketing Manager, Harmony, Rodale, and Convergent Books (Hybrid)

Penguin Random House - New York, NY

Full-time - Mid Level

Remote - New York, NY

251-500 employees

Educational Services

About the position

The In-Market Marketing Manager for Harmony, Rodale, and Convergent Books is responsible for sustaining sales, expanding distribution, and finding new audiences for both frontlist and core backlist titles after their initial launch. This role requires a creative and results-driven individual with a passion for innovative marketing and a deep understanding of the nonfiction market. The position involves developing and executing marketing campaigns, managing budgets, and analyzing performance to inform future strategies.

Responsibilities

• Create and implement innovative marketing campaigns for a diverse range of titles across genres to generate awareness and drive sales.
• Develop comprehensive advertising plans for assigned titles, collaborating on ad copy and direction to ensure effective messaging.
• Strategize and execute influencer marketing plans, including influencer boxes, book club outreach, sweepstakes, partnerships, and content development.
• Develop and manage organic and paid promotions across platforms such as Facebook, Instagram, and TikTok to engage audiences and promote titles.
• Effectively communicate marketing plans to the sales team to secure increased distribution and support.
• Manage budgets to ensure cost-effective use of resources.
• Present learnings and insights to inform future strategies and campaigns.

Requirements

• 3-5 years of marketing experience, preferably within the publishing industry or in the wellness or lifestyle marketing space.
• Proven history of developing and executing successful marketing campaigns.
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a passion for books and a deep understanding of the market.
• Experience with performance analysis.
• Technical proficiency with Canva, Powerpoint, Excel, and database management systems.

Benefits

• Medical/Prescription drug insurance
• Dental insurance
• Vision insurance
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off