Facility Solutions Group - Conroe, TX
posted 4 months ago
The Inbound Marketing Specialist at Facility Solutions Group, Inc. is a pivotal role focused on the development and conversion of contacts into leads and subsequently into customers through various marketing channels. This position is designed to enhance the company's marketing efforts by not only attracting new contacts but also nurturing existing ones to facilitate their journey from contact to lead and from lead to customer. The specialist will be responsible for creating compelling marketing content that resonates with the target audience and drives engagement across multiple platforms. In this role, the Inbound Marketing Specialist will leverage their expertise in producing high-quality copy for both print and digital media channels. They will be expected to demonstrate proven success in crafting copy for advertising and marketing campaigns that effectively communicate the brand's message and value proposition. A significant aspect of the job involves exceptional social media writing skills, including the strategic use of hashtags and relevant acronyms to enhance visibility and engagement. The ideal candidate will possess a strong understanding of SEO concepts and social media marketing, enabling them to optimize content for search engines and improve the overall online presence of the company. Creativity and adaptability are essential traits for this position, as the specialist will need to work collaboratively with a team to develop innovative marketing strategies that align with the company's goals. The role is structured to accommodate varying levels of experience, with Level I requiring 2-5 years, Level II requiring 5-10 years, and Level III requiring over 10 years of experience in the field.