Inbound Marketing Specialist

$70,720 - $72,800/Yr

Botg - Los Alamitos, CA

Full-time - Entry Level

Remote - Los Alamitos, CA

About the position

The Inbound Marketing Specialist at BOTG LLC is responsible for developing and executing marketing strategies aimed at increasing online visibility, driving conversions, and enhancing user engagement. This role involves content creation for various platforms, managing email campaigns, and implementing SEO tactics to support the company's marketing goals. The position is a 3-month contract based in Los Alamitos, CA, with a hybrid work model allowing for both onsite and remote work.

Responsibilities

• Develop content for lead and demand generation campaigns, social media, and blog posts.
• Manage and execute marketing automation and email campaigns.
• Build landing pages, workflows, and create rules for email list segmentation.
• Update website content for computer.org and all conference clients.
• Execute on-page SEO tactics.
• Contribute to the editorial calendar for driven content and the creative production process.
• Create shareable content for specific networks to promote the brand and content.
• Monitor and engage in relevant social discussions about the company and industry.
• Collaborate with other marketers to distribute content that educates and entertains the audience.
• Drive consistent traffic and leads from social networks and other marketing channels.
• Explore new ways to engage and identify new social networks to reach target buyers.
• Track, measure, and analyze initiatives to report on social media ROI.
• Grow the email list organically and through paid channels.
• Manage various email campaigns, including template designs and content.
• Segment lists based on behaviors like past email engagement and website interactions.
• Measure results and optimize lead nurturing workflows to convert leads into customers.

Requirements

• Bachelor's degree in Marketing, Advertising, or Communications or equivalent experience.
• 1-3 years of experience in search engine, digital, or inbound marketing.
• Extremely organized with strong prioritization and deadline management skills.
• Intermediate knowledge of Google Analytics, Google AdWords, and SEO tools.
• Excellent written, interpersonal, communication, and public speaking skills.
• Proficiency in using social media and social media software for monitoring conversations.
• Experience with Microsoft Office Suite applications.

Nice-to-haves

• Experience with Adobe Creative Suite and blogging.
• Familiarity with content creation for digital platforms.

Benefits

• Competitive hourly pay of $34.00 - $35.00 per hour.
• Hybrid work model with 3 days onsite and 2 days remote.