Inbound Marketing Specialist

$62,400 - $66,560/Yr

APN Consulting - Los Alamitos, CA

Full-time - Entry Level

Los Alamitos, CA

Professional, Scientific, and Technical Services

About the position

The Inbound Marketing Specialist will support the execution of inbound marketing campaigns aimed at attracting site traffic, converting leads, and nurturing them into customers. This role involves managing social media accounts, creating engaging content, and utilizing marketing automation tools to enhance lead generation and customer engagement. The position requires a strong understanding of inbound marketing best practices and trends, as well as creativity in building and converting a digital audience.

Responsibilities

• Develop content for lead and demand generation campaigns, social media, and blog posts aimed at driving online visibility, conversions, and user engagement.
• Manage and execute marketing automation and email campaigns.
• Build out landing pages, workflows, and create rules for email list segmentation.
• Update website content on computer.org and for all conference clients.
• Execute on-page SEO tactics.
• Contribute to the editorial calendar for driven content and the creative production process.
• Create shareable content appropriate for specific networks to spread the brand and content.
• Monitor and engage in relevant social discussions about the company, competitors, and industry.
• Work alongside other marketers to distribute content that educates and entertains the audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from social network presence and other marketing channels.
• Explore new ways to engage and identify new social networks to reach target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Grow the email list organically and through paid channels, avoiding bought or rented lists.
• Manage various email campaigns, including template designs, calls-to-action, and content used in email sends.
• Segment lists based on behaviors like past email engagement and website interactions.
• Measure results and optimize lead nurturing workflows for various segments to convert leads into customers.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications.
• 1-3 years of experience in search engine, digital, or inbound marketing.
• Extremely organized with great prioritization and deadline management skills.
• Knowledge of Google Analytics, Google AdWords, and moz.com.
• Excellent written, interpersonal, communication, and public speaking skills.
• Proficiency in using social media and social media software to monitor conversations.
• Working knowledge of search engine optimization and online marketing.

Nice-to-haves

• Experience with Adobe Creative Suite and blogging.
• Familiarity with content creation for digital platforms.

Benefits

• Contract position with hourly pay of $30 - $32.
• Hybrid work schedule (3 days onsite, 2 days remote).