Industries GTM Product Marketing Sr Manager

Salesforce - Indianapolis, IN

Full-time - Senior

Indianapolis, IN

Publishing Industries

About the position

The Industries GTM Product Marketing Sr Manager at Salesforce is responsible for leading go-to-market strategies and execution for the Regulated Industries team. This role involves crafting product messaging, developing sales enablement materials, and driving alignment between marketing and sales to generate pipeline and close deals. The ideal candidate will be a self-starter with a passion for product marketing and the ability to navigate ambiguity while influencing strategy.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
• Develop succinct and effective sales training materials (demos, training, FAQs, etc.)
• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content
• Own key sales communications and updates
• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Requirements

• 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials
• Ability to use data and analytics to drive decision-making and deliver against measurable marketing metrics
• Outstanding organizational skills to define and balance multiple projects with tight deadlines
• Ability to establish good working relationships with cross-functional teams and align with global stakeholders
• Strong collaboration skills with a willingness to drive hands-on tactical execution
• Strong communication skills, both written and verbal
• Experience evaluated based on alignment to core competencies for the role
• Ability to confidently deliver presentations to audiences of all sizes

Benefits

• Equal pay
• Employee resource groups
• Inclusive benefits