Industry Strategist, Retail Specialty - Global Business Solutions - New York

$112,355 - $200,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Industry Business Solutions Strategist at TikTok will leverage deep knowledge of the Retail Vertical to enhance advertising strategies for Enterprise and Growth clients. This role focuses on building innovative narratives and marketing outputs that resonate with clients, driving their business growth through effective storytelling and strategic insights. The strategist will collaborate with various teams to ensure TikTok's positioning aligns with industry trends and client needs, ultimately fostering impactful sales conversations and client relationships.

Responsibilities

• Build innovative, forward-looking industry narratives, playbooks and B2B marketing outputs that address the challenges and needs of clients and agencies.
• Define strategic points of view and translate them into effective, breakthrough narratives for Retail Specialty.
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members.
• Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits.
• Lead the B2B Marketing Pipeline of research and marketing needs for the Tech Vertical.
• Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical.
• Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source on-platform top trends and insights that bolster TikTok's positioning.
• Create Use Cases and Case Studies.
• Be a strategic partner to Retail Sales Leaders.
• Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption.
• Be the industry expert within your vertical sales pod.
• Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.
• Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Vertical.

Requirements

• 5+ years of experience in Marketing, Advertising, Research & Insights, or Marketing Strategy.
• Must be willing to work in New York City, NY.

Nice-to-haves

• Direct, hands-on experience and track record of influencing investment decisions within the performance/commerce advertising eco-system.
• Deep understanding of how performance investment decision-making works across brands and agencies.
• Deep understanding of competitor performance marketing offerings - pros, cons, and future plans.
• Progressive knowledge of the performance measurement ecosystem and expert opinion on how brands need to inform their measurement strategy in the post-privacy digital media era.
• Direct Specialty sub-category experience in Sport, Home, Pet, and/or marketplace businesses.
• RMN experience.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.