Influencer Affiliate Marketing Coordinator - Contractor

$62,400 - $66,560/Yr

Live Nation - New York, NY

Full-time - Entry Level

New York, NY

1,001-5,000 employees

Amusement, Gambling, and Recreation Industries

About the position

Live Nation Entertainment is seeking a detail-oriented and proactive Influencer Affiliate Marketing Coordinator for up to a 6-month contract position. This role will support the Influencer Affiliate Marketing Director in developing and leading the launch of our influencer affiliate marketplace. The primary focus will be on collaborating with both internal and external parties to optimize programming appropriately and ultimately drive ticket and partner product sales through this unique format of influencer partnerships. The Influencer Affiliate Marketing Coordinator will be responsible for assisting in the planning, execution, and optimization of influencer affiliate marketing campaigns. This includes coordinating with influencers to ensure smooth execution and adherence to campaign guidelines. The role also involves supporting the recruitment and relationship management of influencers, maintaining clear and effective communication with them to facilitate successful partnerships. In addition, the coordinator will monitor and report on campaign performance metrics such as traffic, conversions, and revenue, utilizing core tech partner technology to track influencer performance and gather insights for optimization. The position requires assisting in analyzing performance data to provide actionable insights and recommendations, as well as preparing regular reports to update the Influencer Affiliate Marketing Director on campaign progress and results. Staying informed about new features and best practices to maximize the effectiveness of our core tech partner(s) is also essential. Administrative support to the Influencer Affiliate Marketing Director, including scheduling meetings, preparing presentations, and managing documentation related to influencer campaigns, will be part of the role.

Responsibilities

• Assist in the planning, execution, and optimization of influencer affiliate marketing campaigns.
• Coordinate with influencers to ensure smooth execution and adherence to campaign guidelines.
• Support the recruitment and relationship management of influencers.
• Maintain clear and effective communication with influencers to facilitate successful partnerships.
• Monitor and report on campaign performance metrics such as traffic, conversions, and revenue.
• Utilize core tech partner technology to track influencer performance and gather insights for optimization.
• Assist in analyzing performance data to provide actionable insights and recommendations.
• Prepare regular reports to update the Influencer Affiliate Marketing Director on campaign progress and results.
• Stay informed about new features and best practices to maximize the effectiveness of core tech partner(s).
• Provide administrative support to the Influencer Affiliate Marketing Director, including scheduling meetings, preparing presentations, and managing documentation related to influencer campaigns.

Requirements

• 3-4 years of experience in influencer and/or affiliate marketing.
• Basic understanding of the influencer marketing landscape and digital marketing trends.
• Strong organizational skills with a keen eye for detail.
• Excellent communication, multitasking, and problem-solving abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Familiarity with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ, is preferred.

Nice-to-haves

• Passion for the live entertainment industry.