Influencer and Brand Marketing Manager

LemFi

Full-time - Mid Level

10,001+ employees

About the position

The User Acquisition and Influencer Marketing Manager at LemFi will play a crucial role in driving growth in new markets by managing media partnerships, influencer marketing, and large-scale campaigns. This position requires a motivated individual who can handle multiple projects simultaneously while fostering relationships with community partners and leveraging innovative marketing strategies to achieve ambitious targets.

Responsibilities

• Play a key role in accelerating the growth of 1-2 new markets.
• Act as the primary owner of all media partnerships during public launch of markets.
• Manage marketing channels to grow and defend existing corridors.
• Collaborate on campaigns with teams managing adjacent corridors to the same markets.
• Identify, recruit and launch large/macro-influencers for assigned markets.
• Identify and launch appropriate high reach channels.
• Create and manage relationships with different types of community partners.
• Leverage negotiation skills to persuade potential partners through win-win partnership models with performance based pay.
• Leverage innovative social media tactics to maximize influencer effectiveness.
• Strategize and launch new campaigns relevant to target market to drive sign ups and conversions.
• Manage large campaigns in accordance with seasonality such as Christmas, Ramadan, Eid, Back to school.

Requirements

• At least 2 years high reach marketing channels management and strong influencer marketing experience.
• Record of meeting aggressive growth targets.
• Good analytical skills.
• Excellent communication and interpersonal skills.
• Self-motivated, proactive, and able to work independently in a remote setting.
• Fluent in English and French.