Amazon - Arlington, VA
posted 2 months ago
As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA). This initiative provides access to educational, financial, and advisory resources that support Black-owned business owners to succeed as sellers in Amazon's store. We are seeking an experienced Influencer & Digital Marketing Manager to lead our selling partner influencer and digital marketing strategy. In this role, you will partner across the entire USBA organization to develop and execute an Influencer & Digital Marketing Strategy in support of our selling partners, while collaborating with current Amazon Influencer and Digital Marketing teams. The right candidate is a highly motivated, innovative, and performance-oriented individual who can partner to develop the USBA Influencer & Digital Marketing model. The role will focus on the growth of the Influencer and creator function, driving strategy across the organization. You will drive the long-term vision and plans in addition to supporting a team of individuals focused on Influencer and Digital Marketing. The ideal candidate is comfortable moving between right and left brain thinking, with their day-to-day including both creative and innovative thinking and diving deep into data and measurement. This role is ideal for a self-starter, dynamic, and proactive individual with excellent writing skills, a sound understanding of the latest Influencer, Digital Marketing, and social media landscape, and the ability to multi-task. In this position, you will work with the USBA Integrated Marketing and Communications Leader to define and roll out a USBA/BBA Influencer & Digital Marketing Strategy, which includes the development of core KPIs. Working in a dynamic environment, you will be responsible for measuring, maintaining, and improving discoverability and growth of our selling partner products, while closely collaborating with internal business teams and stakeholders. You must have the ability to work on tight deadlines and handle multiple projects simultaneously. The role requires the person to manage and influence, needing to be completely hands-on when required. Candidates who think on their feet and delight in innovative yet effective solutions should apply. Success in this role requires a passion for Small Businesses, a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity while building.