Influencer Marketing Coordinator

$50,000 - $80,000/Yr

Inno Supps - Las Vegas, NV

Full-time - Mid Level

Onsite - Las Vegas, NV

About the position

The Influencer Marketing Coordinator at Inno Supps is responsible for managing influencer marketing campaigns, focusing on user-generated content (UGC) and customer transformation stories. This role involves building relationships with clients and content creators, crafting influencer campaigns, and evaluating campaign performance. The position is in-house and emphasizes a culture of growth and empowerment within a vibrant office environment.

Responsibilities

• Sourcing and outreach for UGC and Inno Supps customer database, setting up and conducting virtual and in-person interviews for UGC and real Inno Supps customers and transformation stories.
• Contribute to the ideation of comprehensive influencer campaigns that align with client objectives and KPIs, while taking ownership of product campaigns.
• Develop UGC and customer creative briefs for photo/video shoots.
• Develop recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics.
• Cultivates and maintains genuine relationships with UGC clients, Inno Supps customers, and content creators, fostering trust and mutual respect.
• Other duties as appropriately assigned.

Requirements

• 2+ years experience working on paid influencer marketing campaigns, preferred (entertainment, retail/consumer brands, preferred)
• Demonstrated knowledge of existing and emerging social media platforms
• Creative and adept at brainstorming unique activations across every brand category, both niche and broad
• Expert at researching and recommending diverse, but equally relevant, influencers for a campaign.
• Ability to draft contracts and negotiate fees and other contract terms with talent/talent managers.
• Reliable and self-sufficient with a strong ability to multitask and prioritize responsibilities.
• Stay detail-oriented in a fast-paced environment.
• Excellent communication (written and verbal) and interpersonal skills.

Benefits

• Room for growth and professional development
• Casual and fun company culture
• Beautiful office space with large conference rooms and video/podcast facilities