Influencer Marketing Coordinator

$40,000 - $50,000/Yr

Unclassified - No Potomac, MD

Full-time - Entry Level

No Potomac, MD

About the position

We are seeking a versatile Entry Level Influencer Marketing Coordinator focused on product marketing, events coordination, and expanding our contact database. This role supports the executive team's efforts to promote products/services, manage events effectively, and grow the customer and prospect database, based in Gaithersburg, MD.

Responsibilities

• Assist in developing and implementing product marketing strategies to promote products/services effectively.
• Create marketing collateral, including brochures, presentations, and sales support materials.
• Prepare agendas, take detailed meeting minutes, and ensure that executives are well-prepared for upcoming meetings.
• Draft, edit, and review correspondence, reports, and presentations.
• Organize and maintain files and documents for easy access and retrieval.
• Conduct market research and analyze customer insights to refine product messaging and positioning.
• Support product launches and promotional activities to drive awareness and sales.
• Plan, organize, and execute company events such as conferences, seminars, webinars, and customer events.
• Provide comprehensive administrative support to the CEO and other senior executives, including managing calendars, scheduling meetings, and coordinating meetings/events.
• Manage event budgets, timelines, and promotional strategies to ensure successful outcomes.
• Manage and expand the company's contact database through effective data acquisition and segmentation strategies.
• Utilize CRM and marketing automation tools to nurture leads and enhance customer engagement.
• Act as a liaison between the tech office and various stakeholders, including clients, vendors, and business partners.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 1+ years of experience in marketing, with a focus on product marketing, events coordination, and database management.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and collaborate effectively in a team environment.

Benefits

• Health, Dental, and Vision insurance
• Health Savings Account
• Flexible Spending Account
• 401(k) Plan
• Paid Time Off
• Complimentary Benefits and Discount Programs