Influencer Marketing Manager

$112,100 - $148,500/Yr

Gap - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Influencer Marketing Manager at Athleta will play a crucial role in managing influencer marketing campaigns that align with the brand's objectives. This position focuses on fostering community engagement through social media, building brand equity, and driving customer loyalty by leveraging meaningful influencer relationships. The role involves collaboration with cross-functional teams to develop campaign strategies, track performance metrics, and ensure that influencer content supports the overall brand ecosystem.

Responsibilities

• Support in execution of influencer marketing campaigns from seasonal inception to completion that ladders back to brand objectives and overall goals
• Collaborate with cross functional teams to build robust campaign strategies that align with marketing roadmap
• Track KPIs to measure success of influencer programming delivering actionable insights and recommendation for continued improvement
• Create strong cross functional relationships across the organization to ensure influencer content supports larger brand ecosystem
• Manage influencer programming, including day-to-day agency management to drive campaign strategy, meeting timelines, overseeing content approvals, and reporting to drive overall brand awareness and engagement
• Remain up-to-date on trending content, conversations, news, cultural events and emerging social formats

Requirements

• Bachelor's degree in marketing, Communications or a related field
• Minimum 4-6+ years of marketing experience with brand/agency-side around influencer marketing, with a focus on campaign management
• Extensive knowledge of social media platforms and influencer marketing trends
• Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
• Experience working with/managing agencies and internal partners
• Experience with tracking, collecting, analyzing data
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines to support business needs/social trends
• Proactive problem solver

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.