Influencer Marketing Manager

Everyday Dose - The Mushroom Latte™ - Austin, TX

Full-time

Remote - Austin, TX

About the position

The Influencer Marketing Manager will be responsible for developing and executing the company's influencer marketing strategy. This includes managing relationships with existing influencers, onboarding new creators, and launching impactful marketing campaigns. The role requires a proactive and organized individual who can thrive in a fast-paced environment, focusing on optimizing influencer performance and brand alignment.

Responsibilities

• Nurture existing relationships with 100+ influencers and creators, negotiate contracts, manage payments, and provide ongoing support.
• Identify, vet, and onboard 50-100 new influencers/creators per month, building pipelines for nano, micro, and macro creators that align with brand values.
• Plan, execute, and track influencer campaigns to drive product awareness and sales, collaborating with content, growth, and creative teams to develop campaign assets.
• Manage whitelisting permissions with influencers to boost performance in paid media and work with the performance marketing team to amplify content through paid ads.
• Own the day-to-day operations of the GRIN influencer platform, ensuring all influencer data, campaign progress, and analytics are up-to-date.
• Measure and report on influencer marketing ROI, engagement, and conversions, providing regular reports to leadership on campaign performance and KPIs.

Requirements

• 3-5 years of experience in influencer marketing, preferably in CPG, beauty, or wellness industries.
• Hands-on experience with the GRIN influencer platform (required).
• Proven ability to scale influencer networks and manage 100+ creators.
• Strong understanding of influencer whitelisting and paid media strategies.
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Analytical mindset with experience tracking performance metrics and reporting ROI.
• Creative thinker with a pulse on the latest trends in influencer marketing and social media.

Benefits

• Competitive salary and performance-based bonuses
• Health & dental insurance
• Remote work flexibility (if applicable)
• Annual wellness and professional development stipend
• Opportunity to work with a dynamic team in a high-growth environment