Influencer Marketing Manager

Wayfair - Boston, MA

Full-time - Senior

Boston, MA

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

Wayfair is seeking an experienced Influencer Marketing Manager to drive the growth of its influencer marketing program. This role involves developing and executing comprehensive strategies to enhance brand visibility, engagement, and sales through influencer partnerships. The ideal candidate will work closely with internal stakeholders and cultivate strong external relationships, leveraging influencer marketing trends to achieve business goals.

Responsibilities

• Manage a team of influencer marketing professionals, overseeing their work and guiding their professional development.
• Identify, negotiate, and establish strong relationships with influencers and creators across various platforms.
• Oversee the execution of influencer campaigns from concept to completion, ensuring alignment with brand messaging and objectives.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Work with influencers and internal creative teams to develop engaging content that resonates with the target audience.
• Manage influencer marketing budgets effectively, ensuring maximum ROI.
• Stay updated on the latest trends, platform changes, and emerging influencers in the industry.
• Collaborate with marketing, PR, social media, and product teams to integrate influencer marketing into broader marketing efforts.

Requirements

• 5+ years of experience in marketing, business or related fields
• Proven track record of managing successful influencer marketing campaigns
• Creative thinker with a passion for storytelling and brand building
• Highly organized with the ability to manage multiple projects simultaneously
• Exceptional verbal and written communications and negotiation skills
• Experience using influencer marketing platforms and tools is a plus
• A Bachelor's or Master's degree, preferred