Influencer Marketing Specialist

$52,000 - $52,000/Yr

Tennis Central Corp - Washington, DC

Part-time,Full-time - Entry Level

Remote - Washington, DC

Amusement, Gambling, and Recreation Industries

About the position

We are seeking a dynamic and creative Influencer Marketing Specialist to join our team. The ideal candidate will have a strong presence on social media platforms and the ability to engage with audiences effectively. This role involves promoting our brand, products, and services through various digital channels while leveraging your influence to drive engagement and sales. The influencer will work closely with our marketing team to identify key influencers, develop campaigns, and track performance to ensure maximum reach and engagement.

Responsibilities

• Create engaging content across multiple platforms, including Instagram, TikTok, YouTube, and Facebook.
• Develop and execute influencer marketing campaigns that resonate with target audiences.
• Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with the marketing team on email marketing initiatives to enhance brand visibility.
• Conduct market research to identify trends and opportunities for growth in the influencer space.
• Manage advertising sales efforts by negotiating partnerships and sponsorships with brands.
• Utilize digital marketing techniques to promote products through e-commerce channels.
• Budget for campaigns effectively, ensuring optimal use of resources while maximizing impact.
• Maintain a consistent brand voice across all platforms while adapting messaging for different audiences.

Requirements

• Proven experience in influencer marketing, social media, or digital marketing.
• Strong network of influencers and industry contacts within sports, lifestyle, or fitness.
• Excellent communication skills and creative thinking.
• Proficiency with social media platforms and analytics tools.
• Passion for sports or tennis is a plus.
• Ability to work independently as well as collaboratively within a team environment.
• Creative mindset with a passion for storytelling through digital content.

Nice-to-haves

• Experience in sports marketing.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Referral program