Vedder Holsters - Mount Dora, FL

posted 5 months ago

Full-time
Onsite - Mount Dora, FL
Plastics and Rubber Products Manufacturing

About the position

At Vedder Holsters, we pride ourselves on creating high-quality, reliable holsters that meet the needs of gun enthusiasts and professionals alike. As we expand our presence in the industry, we are looking for a dynamic and strategic Influencer Marketing Specialist to join our team and lead our influencer marketing efforts. The ideal candidate will have a passion for the firearms industry and a proven track record of successful influencer campaigns. This role is crucial in building and managing relationships with influencers, YouTubers, and industry partners, such as gun manufacturers, to enhance our brand visibility and reach within the market. The Influencer Marketing Specialist will be responsible for identifying and building relationships with key influencers and industry partners. This includes developing and executing influencer marketing strategies and creative campaigns that resonate with our target audience. The role requires coordination of product placements, sponsorships, and collaborations, ensuring that all partnerships align with our marketing goals. The Specialist will also negotiate partnership terms and manage contracts with influencers, ensuring that all agreements are beneficial for both parties. In addition to relationship management, the Influencer Marketing Specialist will track and analyze campaign performance metrics, providing insights that will help refine our marketing strategies. Staying up-to-date with the latest trends and best practices in influencer marketing and the firearms industry is essential for success in this role. Collaboration with the marketing team is also key, as the Specialist will work to integrate influencer campaigns with our overall marketing strategies, ensuring a cohesive approach to brand promotion.

Responsibilities

  • Identify and build relationships with influencers, YouTubers, and industry partners.
  • Develop and execute influencer marketing strategies and creative campaigns.
  • Coordinate product placements, sponsorships, and collaborations to enhance brand visibility.
  • Negotiate partnership terms and manage contracts with influencers.
  • Track and analyze campaign performance metrics, ensuring alignment with marketing goals.
  • Stay up-to-date with the latest trends and best practices in influencer marketing and the firearms industry.
  • Collaborate with the marketing team to integrate influencer campaigns with overall marketing strategies.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • Proven experience in influencer marketing, preferably within the firearms or outdoor industry.
  • Strong understanding of social media platforms, especially YouTube, Instagram, and TikTok.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving abilities.
  • Passion for the firearms industry and knowledge of current trends and influencers.

Benefits

  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
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