Influencer Outreach & Organic Social Marketer

$50,000 - $55,000/Yr

Avenue Z - Orlando, FL

Full-time - Mid Level

Orlando, FL

Professional, Scientific, and Technical Services

About the position

As an Influencer Outreach & Organic Social Marketer at Avenue Z, Inc., you will be instrumental in executing and optimizing influencer, affiliate, and organic social marketing strategies for clients. This role involves collaborating with cross-functional teams to create innovative campaigns that enhance brand presence and foster authentic connections with target audiences. You will report to the Influencer Outreach & Organic Social Manager and play a key role in driving meaningful change in brand performance and business growth.

Responsibilities

• Assist in planning and executing influencer and affiliate marketing campaigns aligned with clients' marketing objectives.
• Collaborate with account managers, creative teams, and social media specialists to integrate influencer content into broader marketing strategies.
• Ensure influencer content aligns with campaign themes, target audience, and brand guidelines.
• Identify and engage with influencers and affiliates that align with client brands.
• Build and maintain strong relationships with influencers, ensuring they have a positive experience working with our agency.
• Support influencers throughout the campaign lifecycle, from onboarding to content creation and post-campaign follow-up.
• Support the coordination of influencer product samples, maintaining detailed records of interactions and feedback.
• Develop and implement a comprehensive organic social media content strategy and calendar aligned with clients' goals.
• Create and manage social media accounts on platforms such as TikTok, Instagram, Meta, X, and Pinterest.
• Analyze competitor strategies to refine marketing strategies and capitalize on market gaps effectively.
• Collaborate with clients to understand their brand vision and effectively communicate it through social media accounts.
• Develop and curate engaging content calendars tailored to each client's brand identity, products, and target market.
• Write captivating copy for captions on all posts, driving meaningful interactions and engagement.
• Schedule all content within platforms to ensure regular posting and engagement, while monitoring and reporting on social media performance metrics.
• Foster and engage with the online community of client accounts, including responding to consumer comments on posts.
• Ensure that content meets brand standards and legal requirements.
• Coordinate the creation and delivery of high-quality influencer content.
• Manage a repository of influencer-generated content and facilitate its use across various marketing channels.
• Collaborate closely with the creative team to produce visually appealing and compelling content.
• Work with the influencer marketing team to align content production for social posts.
• Leverage user-generated content to enhance brand authenticity and engagement.
• Monitor and analyze the performance of influencer and organic campaigns, measuring key metrics such as engagement rates, reach, and conversions.
• Provide regular reports and insights to the Manager of Influencer Outreach and Organic Social.
• Continuously evaluate and iterate on social media and content strategies based on performance data, industry shifts, and client feedback.
• Work closely with cross-functional teams to ensure seamless integration into overall marketing strategies.
• Support the Manager of Influencer Outreach and Organic Social in leading team initiatives and fostering a collaborative team culture.
• Serve as the main point of contact for your clients, ensuring proactive communication and excellent customer service.
• Assist in maintaining strong relationships with clients, understanding their brand voice, values, and target audience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 2 years of experience in digital marketing, with a focus on influencer marketing or social media campaigns.
• Familiarity with various social media platforms and their functionalities, particularly TikTok and Instagram.
• Strong organizational and project management skills, with the ability to manage multiple tasks and projects simultaneously.
• Data-driven mindset with the ability to analyze performance metrics and provide actionable insights.
• Proficient in using marketing tools and platforms for content creation, scheduling, and analytics.
• Strong communication and interpersonal skills for effective collaboration with internal teams and external partners.
• Knowledge of best practices in influencer marketing, content marketing, and organic social media strategies.
• Detail-oriented with a strong focus on delivering high-quality work.
• Creative thinker with a proactive approach to problem-solving.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• 401(k)
• 401(k) 4% Match
• Vision insurance
• 401(k) matching
• Flexible schedule