Influencer Specialist

$95,500 - $190,900/Yr

Abbott Laboratories - Alameda, CA

Full-time

Alameda, CA

Miscellaneous Manufacturing

About the position

This position works out of our Alameda, CA location in the Lingo Division. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. As an Influencer Specialist you will lead the influencer program at Lingo. You will work closely with Lingo business leadership to drive communication with influential individuals and groups and introduce them to Lingo.

Responsibilities

• Develop, refine and execute an influencer strategy that reaches brand objectives and target audiences
• Identify and vet all potential Lingo partners to meet brand standards and to ensure resonance with our target
• Nurture authentic relationships with Lingo brand partners to expand reach and engagement
• Work with all Lingo partners to enable accurate communication to consumers
• Create high impact, culturally relevant activations and campaigns to drive education and adoption of our product
• Collaborate with marketing, PR, and social media teams to integrate influencer campaigns with broader marketing initiatives
• Uncover and recommend partnerships with relevant and complimentary brand partners to drive relevance for Lingo
• Partner with our influencer agency to contract and manage relationships and meet KPIs within budget
• Track, analyze, and report on the performance of influencer campaigns and partnerships
• Monitor influencer content and community responses and partner with influencers and marketing team to address issues
• Stay up to date on broader marketing trends and how Lingo can utilize them to drive impact
• Manage overall influencer program budget and be responsible for maximizing the ROI

Requirements

• Bachelor's Degree
• 6+ years experience in agency or in-house
• Experience building influencer programs from the ground up with a diverse set of brands
• Excellent storyteller, educator and entertainer
• Excellent relationship builder
• Excellent project management skills - able to drive internal cross function resources and external agency partners to collaborate and meet key milestones within budget
• Strong analytical skills and data-driven decision-making
• Proficient in major social platforms (Meta, TikTok, YouTube)
• Solid knowledge of influencer marketing tools and platforms
• You are customer obsessed

Nice-to-haves

• Experience in a regulated industry a plus but not essential

Benefits

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists