Innovation Senior Brand Manager

About the position

The Innovation Senior Brand Manager is a critical member of the Appetizers Innovation Team at McCain who leads a strategic disruptive growth platform and one direct report. This individual is responsible for building and executing a multi-year platform strategy to unlock profitable growth and drive more of the menu as part of the 2030 business unit strategy. Reporting to the Innovation Director, the Innovation Senior Brand Manager will lead end-to-end commercialization of breakthrough innovation across all channels and segments, including Foodservice and Retail across USA & Canada. Responsible for driving scalable innovation from ideation to market readiness that delivers the company strategy, enhances the brand market position, builds competitive advantage and fuels momentum for continued business growth. Leveraging market trends and intel to identify opportunities and unmet needs, this role will define propositions and drive initiatives from ideation to launch readiness in collaboration with cross-functional partners (brand marketing, Insights R&D, Manufacturing, Supply Chain, Go to Market Hub, and Agriculture).

Responsibilities

• Deliver compelling disruptive innovation platform strategy, based on consumer, customer and category insights, and market trends.
• Deliver a 3-year disruptive innovation pipeline, inclusive of product and packaging innovation.
• Lead global and regional projects from opportunity to insight to proposition development and validation, through to launch readiness.
• Accelerate the company's innovation process and disruptive innovation planning.
• Champion innovation process improvement, enhancing process agility while delivering on quality of launch.
• Define the role of innovation in the portfolio and P&L.
• Act as a hub of communication to ensure stakeholders are fully integrated in key disruptive innovation activities.
• Engage cross functionally with go to Market hub and externally with customers.
• Participate in industry events to understand market trends and developments.
• Champion innovation by actively learning and sharing best practices.
• Champion an insight led and demand centric growth culture.
• Manage and develop a Manager/Associate Manager.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years of Marketing or brand management, with a minimum of 3 years in an innovation role.
• A proven track record developing new-to-world and new-to-company innovation.
• Strong project management expertise with experience balancing big-picture with day-to-day execution.
• Strong people management and leadership skills with high EQ.
• Strong ability to influence people and build strong relationships with both internal and external stakeholders.
• High degree of tenacity and persistence to get actions completed on schedule.
• Proven track record in delivering several complex projects at a time.

Benefits

• Health coverage (medical, dental, vision, prescription drug).
• Retirement savings benefits.
• Leave support including medical, family and bereavement.
• Vacation and holidays.
• Company-supported volunteering time.
• Mental health resources.