Inside Sales and Marketing Specialist

Laser Thermal - Charlottesville, VA

Full-time - Entry Level

Charlottesville, VA

About the position

The Inside Sales and Marketing Specialist at Laser Thermal will be responsible for driving sales growth and enhancing market presence for optical thermal metrology products and services. This role involves generating leads, nurturing client relationships, providing customer service, and executing marketing strategies to support sales initiatives. The position is critical in ensuring customer satisfaction and promoting the company's innovative thermal measurement solutions.

Responsibilities

• Identify and qualify new sales leads through various channels, including cold calling, email campaigns, and social media.
• Build and maintain strong relationships with potential and existing customers, understanding their needs and providing tailored solutions.
• Manage inquiries, screen incoming leads, process orders, ensure on-time delivery, and provide support via all communication channels.
• Collaborate with the marketing team to develop and execute campaigns that promote our products and services.
• Create compelling marketing materials, including brochures, presentations, and digital content to support sales efforts.
• Coordinate marketing activities and events.
• Respond to customer inquiries and provide sales and technical information on products, pricing, and availability.
• Schedule customer meetings, support product demonstrations, and presentations to showcase our instruments' capabilities.
• Support testing services, incoming inquiries, quoting, sample management, and communicating customer deliveries and results.
• Monitor market trends, competitor activities, and customer feedback to inform sales and marketing strategies.
• Assist in developing pricing strategies and sales forecasts.
• Work closely with cross-functional teams, including engineering, product management, and operations, to ensure a cohesive approach to customer satisfaction.
• Participate in occasional trade shows and industry events to promote our brand and products.

Requirements

• Bachelor's degree in business, marketing, or related field.
• Previous experience in customer service, inside sales, and marketing.
• Strong communication and interpersonal skills.
• Proficiency in Microsoft Office Suite, graphics design, website management, and CRM system experience.
• Ability to work in a fast-paced environment and prioritize tasks effectively.
• Knowledge of the test and measurement instrumentation market is a plus.

Benefits

• Health Care Plan (Medical, Dental, and Vision) with FSA and HSA options
• Retirement Plan with Company Contribution (401K)
• Basic Life Insurance
• Long-Term Disability
• Company Stock Option Plan
• Paid Time Off Policy (vacation, sick)
• 13 Paid Holidays
• Parental Leave
• Subsidized Fitness Center Membership