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The Institutional Sales Development Representative (SDR) at Cengage Group plays a crucial role in supporting the Institutional Sales and Marketing teams by generating qualified sales leads and assisting in marketing campaigns. This remote position involves engaging with potential clients, conducting follow-ups, and maintaining CRM records to ensure a steady flow of qualified appointments for the sales team. The SDR is expected to establish rapport with C-Level clients and collaborate with marketing to enhance lead generation efforts, ultimately contributing to the growth of the sales pipeline.