Institutional Sales Development Representative - (Virtual OH)

$49,920 - $79,040/Yr

Cengage Learning - Indianapolis, IN

Full-time - Entry Level

Indianapolis, IN

Publishing Industries

About the position

The Sales Development Representative (SDR) at Cengage Group plays a crucial role in supporting the Institutional Sales and Marketing teams by generating qualified sales leads and providing marketing campaign and conference support. This position involves engaging with potential clients, conducting follow-ups, and assisting in the development of sales strategies to enhance the sales pipeline. The SDR is expected to establish rapport with C-Level clients and work collaboratively with marketing and sales teams to drive lead generation and conversion.

Responsibilities

• Generate, qualify, and nurture net new sales leads via phone and email until they are ready to advance.
• Maintain activity and lead qualification information in CRM (Customer Relationship Management) application; run reports from the system as needed.
• Cultivate marketing sourced leads by educating and developing prospects as part of a coordinated sales and marketing campaign.
• Conduct conference lead follow-up and schedule prospect meetings.
• Assist in territory/account strategy development: attend state planning meetings; perform market research and data collection; research business requirements, identify key players at target accounts.
• Partner with Marketing to integrate sales development plans and activities with our Institutional marketing efforts.
• Profile strategic accounts identifying key individuals, researching, and acquiring business requirements and communicating solutions to start the sales cycle.
• Assist with RFP (Requests for Proposals) responses as needed.
• Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects.

Requirements

• High school diploma or GED equivalent.
• Highly desired: B.S. in Business, Marketing, Sales, or related field, or equivalent experience.
• 1-3 years of Sales lead generation experience required.
• 1-3 years of extensive client interface on the phone and in-person desired.
• Capability of understanding customer difficulties, requirements and correlating potential business to value that can be provided by Cengage Institutional Solutions.
• Self-motivated, high energy, results oriented contributor who thrives in a fast-paced setting.
• Organized with strong time management and prioritization skills.
• Attention to accuracy and detail.
• Effective professional, confident, polished telephone and written communication skills.
• Creative problem solver with shown success in providing solutions to address business issues.
• Excellent listening and communication skills.
• Ability to establish rapport and relationships quickly and develop trust with prospective clients.
• Ability to listen, understand, anticipate client needs.
• Able to multi-task and deal with shifting priorities.
• Ability to analyze, coordinate, and prioritize work while meeting multiple deadlines, under pressure.

Benefits

• Comprehensive Total Rewards package
• Incentive compensation program beyond base pay range