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The Institutional Sales Development Representative (SDR) at Cengage Group plays a crucial role in supporting the Institutional Sales and Marketing teams by generating qualified sales leads and providing marketing campaign and conference support. This position involves engaging with potential clients, particularly C-Level executives, to establish rapport and facilitate the sales process. The SDR is responsible for maintaining lead qualification information in the CRM, conducting follow-ups, and assisting in territory strategy development, all while contributing to a diverse and inclusive workplace culture.