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The Institutional Sales Development Representative (SDR) at Cengage Group plays a crucial role in supporting the Institutional Sales and Marketing teams by generating qualified sales leads and assisting in marketing campaigns. This position involves engaging with potential clients, particularly C-Level executives, to establish rapport and facilitate the sales process. The SDR is responsible for maintaining CRM data, conducting follow-ups on leads, and collaborating with marketing to enhance sales strategies, ultimately contributing to the growth and success of the organization.