Muck Rack - Chicago, IL
posted about 2 months ago
At Muck Rack, we are experiencing rapid growth and are seeking an experienced Instructional Designer to join our Customer Education team. This role is pivotal as we focus on expanding educational resources for our customers, ensuring they have the tools and knowledge necessary to master our products. As an Instructional Designer, you will collaborate closely with various teams to execute a unified content strategy that meets the needs of our Go-To-Market (GTM) teams and enhances the customer experience. Your primary responsibility will be to develop educational resources that not only drive product mastery but also improve team performance across GTM. This includes creating impactful training materials for new product releases, thereby ensuring consistency in execution across the organization. In this role, you will partner with Marketing and Customer Success to design learning experiences that foster greater adoption and engagement with our platform. You will have the opportunity to create content across multiple learning channels, including the Muck Rack Help Center, Academy, and our In-App Performance Support tools. Your work will directly contribute to inspiring learning throughout the customer journey, making it essential to understand the needs and challenges faced by our users. Your success will be measured through various metrics, including completion rates of training materials, increased active user counts, and the overall quality and accuracy of your work as defined by Muck Rack's Instructional Design Documentation. You will also be responsible for adhering to style guidelines and improving performance metrics for revenue teams, ensuring that the educational resources you create are not only informative but also effective in driving business outcomes.