Instructional Designer, GTM Enablement

$79,000 - $95,000/Yr

Muck Rack - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Merchant Wholesalers, Durable Goods

About the position

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack's Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk, and demonstrate PR's impact on business outcomes. Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion and infuse these values into everything we do. We're growing quickly, and we're looking for a second experienced Instructional Designer to join our team and make an impact. As an Instructional Designer, you will collaborate on the execution of a unified content strategy that supports the needs of Go-To-Market (GTM) teams and Muck Rack customers. Developing educational resources that drive product mastery and increase team performance across Go-To-Market, you'll support consistency in execution across GTM through impactful training on new product releases, internal systems, tools, and processes. Partnering with Marketing, you will develop learning experiences that enable greater adoption and engagement with our platform and inspire learning throughout the customer journey. In this role, you will work alongside Go-To-Market Enablement Team members to analyze training needs for the organization and support change at scale for new processes, systems, and tools. You will create exciting learning experiences through a unified content strategy and provide a continuous learning path of relevant and impactful education for GTM teams and Muck Rack customers. Your responsibilities will include creating L&D assets such as courses, videos, webinars, and product simulations to facilitate positive behavior changes that drive organizational results. You will also track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes, while building relationships and collaborating cross-functionally with key stakeholders from Revenue teams, Product Marketing, Customer Education, and RevOps.

Responsibilities

• Analyze training needs for the organization and support change at scale for new processes, systems, and tools.
• Develop exciting learning experiences through a unified content strategy and provide a continuous learning path of relevant and impactful education for GTM teams and Muck Rack customers.
• Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to facilitate positive behavior changes that drive organizational results.
• Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes.
• Build relationships and collaborate cross-functionally with key stakeholders from Revenue teams, Product Marketing, Customer Education, and RevOps.
• Field inquiries and content requests for GTM teams.

Requirements

• At least 2 years of experience in instructional design at B2B SaaS companies.
• 2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and TechSmith Camtasia preferred).
• Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics.
• Knowledge of adult learning principles and needs assessment techniques.
• Ability to work autonomously and a desire to own projects from start to finish.
• Ability to analyze training needs for revenue professionals and a proven track record of creating training that leads to measurable and observable business outcomes.
• Data-driven with a passion to uncover how our customers learn and retain information most effectively.
• Great communicator with strong collaboration and project management skills.
• Deep empathy for the challenges and motivators for those working in public relations and communications.
• Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions.
• Direct experience working with major LMS systems (Skilljar a plus).

Nice-to-haves

• Experience with major LMS systems (Skilljar a plus).

Benefits

• Internet reimbursement
• Paid parental leave
• Health savings account
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Cell phone reimbursement
• Parental leave
• Leadership training provided
• Employee assistance program
• Vision insurance
• Life insurance