Insurance Sales Enablement & Marketing Program Manager

Huntington Bancshares - Cleveland, OH

Full-time - Mid Level

Remote - Cleveland, OH

Credit Intermediation and Related Activities

About the position

The colleague in this role has responsibility for the development and execution of marketing and sales enablement strategies for Huntington Insurance. Leads cross data analytic driven and sales support cross sell initiatives for insurance. Works with Insurance leadership to develop the strategy and execution of initiatives working with teams across insurance and our corporate partners (marketing, communications, segment partners, etc.). Leads development of content and pitchbooks to enable more robust and successful advice and guidance conversations.

Responsibilities

• Owns the corporate marketing relationship for HII.
• Leads the development and execution of marketing strategy including acting as liaison for marketing to oversee execution of initiatives such as business case initiatives, branding (HII), .com redesign, direct mail, life insurance campaigns, sales sheets, brochures, branch take-ones, and social media/campaign/pilots.
• Leads implementation of new segment-wide sales support initiatives and strategies to drive improved results.
• Plans, develops, and delivers sales tools and content as needed to support execution.
• Conducts feedback forums or focus groups and takes action as needed from what is discovered.
• Measures and reports program effectiveness and colleague experience through surveys and other tools.
• Coordinates and oversees educational events and seminars for HII customers and prospects.
• Supports Insurance with development and maintenance of RFP templates and enrollment guides.
• Ability to travel.

Requirements

• 7-10 years experience in marketing, enablement and project management.
• Bachelor's Degree

Nice-to-haves

• Excellent written and oral communication skills
• Results-focused, highly motivated and self-starter
• Strong organizational skills to manage multiple projects and priorities simultaneously
• Attention to detail and ability to creatively find opportunities for improvement
• Proven ability to effectively interact with program partners and executive leaders
• Ability to think critically under pressure and apply strong problem-solving skills
• Ability to influence team members (in a non-direct report environment)
• Experience training and presenting in a professional setting
• Critical-thinker able to quickly identify themes and patterns and connect the dots for solutions or efficiencies