Integrated Account Based Marketing Manager

$105,000 - $197,600/Yr

Teleperformance - Oak Brook, IL

Full-time - Mid Level

Remote - Oak Brook, IL

10,001+ employees

Administrative and Support Services

About the position

The Integrated Account-Based Marketing (ABM) Manager at Teleperformance USA is responsible for leading and executing targeted, multichannel marketing campaigns aimed at driving pipeline growth and revenue. This role involves managing personalized 1:1 and scalable 1:Few ABM campaigns, collaborating with Sales and Customer Success teams, and utilizing various marketing tools to optimize engagement with key accounts. The position is fully remote and requires a strategic mindset to develop data-driven marketing strategies that enhance relationships with high-value clients.

Responsibilities

• Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.
• Partner with Sales and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.
• Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored content, to drive pipeline growth and market share.
• Leverage tools like Salesforce, Demandbase, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.
• Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.
• Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.

Requirements

• 7 years in B2B marketing with 3+ years in ABM roles.
• Expertise in marketing tools such as Marketo, Demandbase, and Salesforce.
• Proven ability to deliver high-ROI campaigns in a fast-paced environment.
• Strong project management, analytical, and communication skills.

Benefits

• Paid Training
• Competitive Wages
• Full Benefits (Medical, Dental, Vision, 401k and more)
• Paid Time Off
• Employee wellness and engagement program