Integrated Acquisition Marketing Manager

$96,250 - $137,500/Yr

Dish - Englewood, CO

Full-time - Mid Level

Englewood, CO

Broadcasting and Content Providers

About the position

The Integrated Acquisition Marketing Manager at DISH will oversee the planning and execution of strategies aimed at acquiring paid subscribers for Video Services, including Sling and Dish. This role involves collaboration with various internal teams to identify effective media and performance investment strategies, while also managing budget oversight and performance reporting. The position requires a strong marketing background and a passion for developing comprehensive plans to achieve long-term objectives.

Responsibilities

• Develop marketing planning calendars and timelines in conjunction with other marketing teams and resources leading to budget allocations and KPI targets
• Co-develop channel agnostic media and Go-To-Market campaigns and flights based on campaign and quarterly objectives
• Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated media and cross-channel acquisition plans
• Provide daily and weekly performance reporting and support for P&L management
• Collaborate with internal media teams and agencies to develop monthly and quarterly media plans
• Responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's degree in business, marketing, or related field; Master's/Advanced degree preferred
• 5-10 years of marketing experience in authoring and implementing national integrated direct marketing plans with recognized B2C brands, media agencies, platforms or partners
• 2 years experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Experience with vMVPD/SVOD platforms and the ability to effectively articulate and coordinate complex marketing plans across multiple channels and teams
• Understanding of P&L and/or marketing budget management; history of P&L ownership is preferred, however having a baseline understanding and willingness to learn is acceptable
• Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc
• Experience in data driven marketing techniques is critical
• Experience in consumer insights to improve campaign targeting, delivery, performance, etc
• Agency experience or experience collaborating with media and device partners is preferred

Benefits

• Versatile health perks including flexible spending accounts
• Health Savings Account (HSA)
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan