Integrated Digital Specialist

Nexstar Media Group - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Broadcasting and Content Providers

About the position

The Integrated Digital Specialist (IDS) at WPHL-TV is a key member of the Nexstar digital sales team, responsible for generating and growing digital marketing service revenue. The IDS serves as the market's subject matter expert on digital services, working both independently and collaboratively with the sales team to achieve budgeted revenue goals. This role involves selling a suite of digital products aimed at advancing client objectives and enhancing their marketing strategies.

Responsibilities

• Develop and execute go-to-market digital sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Prospect and generate new digital business
• Be an effective partner working with the sales team to help build and present proposals on sales calls, generating digital revenue for existing or new accounts
• Contribute meaningfully in sales meetings on digital marketing topics (e.g., best practice sharing, industry trends)
• Assist with training sales team on digital marketing services
• Showcase proof of performance reporting back to clients to retain and grow digital accounts
• Track and optimize campaigns based on clients' KPIs
• Help to place digital orders and pull reporting, as needed

Requirements

• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or digital media sales preferred
• Significant knowledge of digital advertising products and effective use for meeting client's business needs, including Display, Preroll, CTV/OTT, email, social and SEM/SEO
• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
• Effective communication and client presentation skills with the ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Microsoft Suite required
• Meta Ads Manager, GA4, GTM and GAM preferred