Integrated Growth Marketing Manager, Business Messaging

$150,000 - $211,000/Yr

Meta - New York, NY

Full-time - Senior

New York, NY

5,001-10,000 employees

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About the position

The Integrated Growth Marketing Manager for Business Messaging at Meta is responsible for driving growth for paid messaging products through the development and execution of integrated marketing campaigns. This role involves collaboration with cross-functional teams to identify growth opportunities and maximize the impact of marketing initiatives, particularly focusing on GenAI. The ideal candidate will have a strategic mindset and relevant experience in the technology sector or strategic consulting.

Responsibilities

• Develop and implement integrated marketing campaigns to drive account-level growth for paid messaging products.
• Identify opportunities to seamlessly integrate marketing messages into existing programs for current clients, ensuring alignment with broader company goals.
• Create customized and scaled marketing messages, education, and growth programs for large and medium-sized businesses in line with sales segments and go-to-market priorities.
• Design an onboarding program and educational materials to help users get the most value from our product and encourage them to send their first message.
• Implement customer and client marketing segmentation to deliver targeted messaging for the highest opportunities closely aligned with sales segmentation and go-to-market prioritization.
• Collaborate with Scaled Solutions and Product Marketing to develop in-product education within Ads Manager and WhatsApp, Messenger, and Instagram APIs.
• Develop and execute a holistic growth marketing strategy for paid messaging products, aligned with business goals and the evolving product roadmap.
• Work closely with Product Marketing Managers to integrate product positioning, messaging, and customer insights into growth plans.
• Optimize conversion funnels and user journeys to maximize the impact of marketing initiatives.
• Partner with Product Marketing to align conversion optimization strategies with product updates and enhancements.
• Identify growth opportunities, market trends, and competitive insights to inform strategic decisions.

Requirements

• 10+ years of experience in marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Project management experience, managing multiple projects simultaneously, setting and meeting deadlines, allocating resources, and delivering projects on time and within budget.
• Experience working with email marketing, product, and creative teams.
• Experience in technology or strategic consulting.
• Experience driving growth for emerging products.
• Experience using analytics tools and data to inform marketing strategies.

Nice-to-haves

• Advanced marketing degree.
• Communication and presentation experience.

Benefits

• Bonus
• Equity
• Comprehensive health insurance
• Paid time off
• Retirement savings plan
• Professional development opportunities