Integrated Marketing Analyst

$94,200 - $141,200/Yr

TE Connectivity - Berwyn, PA

Full-time - Mid Level

Berwyn, PA

Computer and Electronic Product Manufacturing

About the position

The Integrated Marketing Analyst will join the Connected Living Solutions marketing team to support various marketing campaigns, content creation, digital initiatives, events, and channel marketing efforts. This role is essential for developing and executing comprehensive marketing strategies, requiring a detail-oriented and analytical individual who can collaborate with cross-functional teams to drive successful marketing initiatives.

Responsibilities

• Assist in the planning, execution, and analysis of marketing campaigns across various channels, ensuring alignment with overall marketing objectives.
• Collaborate with the content team to develop engaging and relevant marketing materials, including videos, solutions guides, landing pages, social media content, emails, and more.
• Coordinate and support marketing efforts for events, including trade shows, webinars, and conferences, to ensure successful promotion and execution.
• Work with channel partners to develop and implement co-marketing programs that drive mutual growth and success.
• Analyze marketing data to measure campaign performance, identify trends, and provide actionable insights to optimize future marketing efforts.
• Prepare regular reports on marketing activities, performance metrics, and ROI to inform decision-making and strategy adjustments.
• Partner with internal teams, including sales, product, and creative, to ensure cohesive and effective marketing strategies.

Requirements

• Bachelor's Degree in Marketing or Business
• 5+ years of marketing and communications experience in a B2B or technology company
• Exceptional written and verbal communication abilities
• Demonstrated ability to lead and drive projects to completion with on-time delivery
• Experience in integrated campaign development/management
• In-depth knowledge and experience with event planning and execution
• An innovative thinker and creative problem solver, the ability and willingness to challenge the status quo
• Strong collaboration and influencing skills
• Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization
• Proficient with PowerPoint, Word, and Excel

Nice-to-haves

• Familiarity with Canva, Eloqua and Salesforce.com is a plus

Benefits

• A comprehensive benefits package including health insurance
• 401(k)
• disability
• life insurance
• employee stock purchase plan
• paid time off
• voluntary benefits