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Matter&Co - Newburyport, MA
posted 2 months ago
About the position
The Integrated Marketing Analyst will play a crucial role in supporting the Integrated Media team at Matter, a brand elevation agency. This position involves building and managing marketing campaigns for both B2B and B2C clients, focusing on data analysis and performance monitoring to optimize campaign effectiveness. The role emphasizes collaboration with cross-functional teams and stakeholders to ensure quality and consistency in campaign execution, while fostering a creative and team-oriented work environment.
Responsibilities
- Build and maintain reporting dashboards for campaign/website performance monitoring
- Communicate data findings and recommendations for optimization with internal/external stakeholders
- Consult with cross-functional teams to develop and implement measurement strategies
- Participate in weekly team status and provide regular updates on analytics project tracking
- Structure and monitor creative A/B tests for content optimization
- Collaborate with media counterparts to assure quality and consistency of campaign elements
- Oversee the trafficking, tagging, and delivery of digital media campaigns across a variety of channels and platforms
- Identify areas of opportunity for efficiencies in the trafficking and reporting processes
Requirements
- 1-3 years of analytics or digital marketing experience; agency experience is a plus
- Bachelor's degree or equivalent relevant business experience
- Experience with tools like Google Analytics, Tag Manager, Facebook Business Manager, LinkedIn Campaign Manager 360
- Experience with visualization tools like Tableau, Looker Studio, or PowerBI preferred
- Strong quantitative analysis and problem solving skills
- Willingness to work in a fast-moving, dynamic, and team-oriented environment
- Excellent organizational and time management skills
- Fast learner with an inquisitive mind and eye for detail
- Strong work ethic and desire to learn and grow within the digital marketing industry
Nice-to-haves
- Experience with visualization tools like Tableau, Looker Studio, or PowerBI preferred
Benefits
- Exceptional company culture
- Monthly FUN events in all offices
- Happy hours and surprise rewards throughout the year
- Comprehensive time-off plan including PTO, sick time, a yearly winter break, birthdays off, and short Fridays
- Competitive salaries with room for long-term growth and development
- Top notch health, dental, and vision plans
- Extensive programs for diversity, equity and inclusion
- Paid volunteer time through the Helping Hands program
- Matter Wellness program with extracurricular activities and interoffice competitions
- Employee referral program with bonuses for referrals
- 401K program
- Pet insurance
- FSA and Dependent care plans
- Paid parental leave
