Integrated Marketing Communications Manager

Mobilityworks - Richfield, OH

Full-time - Mid Level

Richfield, OH

1,001-5,000 employees

Repair and Maintenance

About the position

As the Integrated Marketing Communications Manager, you will lead the creation of marketing campaigns and brand-building initiatives that align with segment strategies. Your primary focus will be on creating and implementing omnichannel marketing strategies that boost brand visibility and generate demand. You will ensure seamless yet targeted customer experience across all marketing channels. Collaborating with various teams, you will oversee all client-facing creative content development, creating fresh, engaging, and cohesive narratives that resonate with each target audience. Additionally, you will integrate time-sensitive campaigns like inventory reduction and Finance & Insurance (F&I) deals into time-bound marketing efforts, while supporting digital initiatives that align with business goals. Your leadership will be vital in enhancing brand presence, building customer loyalty, and supporting continuous growth.

Responsibilities

• Develop and oversee comprehensive integrated marketing strategies and content development that align brand objectives and delivers a best-in-class client experience.
• Lead the execution of integrated marketing campaigns, ensuring seamless coordination across multiple channels.
• Analyze and report on key performance indicators (KPIs) for all marketing initiatives.
• Champion the integration of cutting-edge digital tools and technologies to boost marketing efficiency and reach.
• Direct the creation of engaging content for all channels that resonates with target audiences.
• Oversee the Digital Asset Management System, ensuring consistency and governance.
• Collaborate with teams from Digital Marketing, PR, IT, Sales, Product, Customer Success, and more to align marketing strategies with broader business objectives.
• Oversee the integrated marketing budget, ensuring efficient use of resources to maximize agency and creative spending.
• Work with stakeholders to innovate in-store experience through digital integration, ensuring alignment with online efforts.
• Ensure all marketing efforts comply with industry standards while effectively communicating terms and conditions to the customer.
• Ensure team accountability with content management, quality, schedules, and deadlines.
• Embrace the LOVE IT values—Listen, Ownership, Value, Engagement, Integrity, and Teamwork by inspiring and leading teams.

Requirements

• Over 7 years in marketing, specializing in integrated marketing strategies and campaign management.
• Proven ability to craft and implement comprehensive marketing strategies that align with overarching business goals.
• Exceptional leadership skills with a history of managing and mentoring dynamic marketing teams.
• Expertise in managing substantial marketing budgets with a focus on optimal resource allocation.
• A creative and strategic mindset to develop unique marketing strategies and content.
• Superior verbal and written communication skills.
• Competence in analyzing complex marketing data and metrics to make informed strategic decisions.
• Strong project management capabilities to oversee, coordinate, and execute multiple concurrent campaigns.
• Demonstrated leadership with the ability to inspire and mentor teams.
• Flexibility and readiness to adjust strategies in response to rapidly evolving digital landscapes.
• Bachelor's degree in marketing, Business Administration, Communications, or a related field is required; a master's degree is preferred.

Benefits

• Health insurance
• Paid time off
• Flexible scheduling
• Professional development opportunities
• Employee discount programs