Integrated Marketing Communications Manager

Inspire Brands - Canton, MA

Full-time - Senior

Canton, MA

10,001+ employees

Food Services and Drinking Places

About the position

The Integrated Marketing Communications (IMC) Manager is responsible for developing strategic creative and content for one of America's most-loved, iconic brands. This role involves working cross-functionally within the Dunkin' Marketing Team and the Integrated Agency Team to deliver engaging integrated campaigns aimed at driving brand fandom and maintaining the brand's popularity in culture. The ideal candidate will thrive in a fast-paced environment, managing multiple projects with excitement and a detail-oriented mindset. In this position, the IMC Manager will deliver best-in-class, strategic creative and integrated campaigns. They will manage the creative development process from the initial brief through to final execution, which includes campaign development, concept selection, creative refinement, production, and final delivery. The IMC Manager will be responsible for various channels including linear/digital video, audio, outdoor, paid social, and digital platforms. Day-to-day interactions will involve project management of creative and media agency partners, ensuring that all stakeholders are aligned and that projects are delivered on time and within budget. The IMC Manager will also provide brand stewardship for the organization, promoting consistent execution of brand personality, creative tonality, and brand guidelines both internally and among the agency ecosystem. Collaboration with media teams will be essential to recommend creative rotations, oversee preparation of creative asset grids and trafficking plans, and facilitate campaign and asset performance reviews. Additionally, the IMC Manager will be responsible for managing project budgets, financial operations, and vendor operations, which may include reviewing contracts and estimates.

Responsibilities

• Deliver best-in-class, strategic creative and integrated campaigns.
• Manage creative development from brief through to final execution, including campaign development, concept selection, creative refinement, production and final delivery.
• Responsible for linear/digital video, audio, outdoor, paid social, and digital channels.
• Day-to-day interaction with and project management of creative and media agency partners.
• Work cross-functionally between IMC teams (e.g., retail, social), additional marketing teams (e.g., media, brand) and other internal stakeholders to deliver integrated creative for strategic marketing platforms.
• Provide brand stewardship for the organization: promote consistent execution of brand personality, creative tonality and brand guidelines internally, among the agency ecosystem, and within partnership/sponsorships assets.
• Collaborate with media teams to recommend creative rotations, oversee preparation of creative asset grids and trafficking plans, and facilitate campaign and asset performance reviews.
• Responsible for management of project budgets, financial operations (e.g. opening POs) and vendor operations.

Requirements

• 6+ years of Integrated Marketing Communications Experience or related experience.
• 4 Year Degree Preferred.
• Requires hands-on experience in development and production of advertising.
• Candidate must be skilled at creative evaluation, refinement, and production.
• Candidate must also have experience working in partnership with media teams or agencies.
• Requires relevant client-side or agency experience in high-volume, high-pace retail industries, QSR a plus.
• Strong creative and strategic sensibility.
• Ability to evaluate creative against brand positioning, key strategic objectives, and industry trends.
• Comfort and ability to thrive in a fast-paced environment managing multiple workstreams at once.
• Strong project management skills: experience guiding teams and individuals towards with clear timelines and direction.
• Organized and detail-oriented.
• Agency leadership: proven track record managing agencies' creative development and production as well as their media teams/partners or plans.
• Strong collaboration skills, demonstrated success in cross-functional organizations.
• Comfortable presenting and championing ideas and creative concepts at various levels in the organization.
• Experience with commercial production: video, audio, OOH, social, digital.
• General understanding of commercial production industry, production cost models (incl AICP estimates), agency and production company process/roles.
• Media and Analytics Experience: candidate has a baseline understanding media plans, strategies and KPIs.
• Must be comfortable working directly with media teams (strategists, planners/buyers).
• Communications planning: candidate will understand role of channel, messaging strengths/limitations in a modern media mix.
• Understanding of the basic elements of SAG talent holding/residuals and commercial trafficking process.