Integrated Marketing Manager- Global Marketing

$110,000 - $130,000/Yr

Tiktok - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Integrated Marketing Manager for Global Marketing at TikTok is responsible for developing and implementing marketing strategies and campaigns that enhance brand metrics among both non-users and current users in the Americas. This role involves leading marketing initiatives from inception to execution, ensuring cross-functional alignment, and utilizing data analytics to measure success and identify areas for improvement. The position requires strong project management skills and the ability to influence various teams to achieve campaign objectives.

Responsibilities

• Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in AMS.
• Lead marketing campaigns and initiatives end-to-end execution, including project plan, cross-function alignment, and success measurement.
• Define project plans, campaign objectives based on data, target audience, main KPIs, core narrative, estimated budget, and previous insights.
• Provide direction to different teams: media, creative, strategy and analytics, social, and communications.
• Manage overall campaigns: timelines, resources, define roles and responsibilities among teams, communicate campaign progress, and define measurement plans.

Requirements

• Related experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co-branding; relevant experience in tech companies preferred.
• Strong analytical skills to measure the success of marketing campaigns.
• Strong background in project management and operational tasks within projects (contracts, payments, reports, etc.).
• Experience leading and managing cross-functional projects, budgets, and timelines.

Nice-to-haves

• Excellent communication skills, including the ability to present ideas to stakeholders.
• Experience in marketing techniques such as TV, OOH, print, social media, paid media, influencer, and measurement.
• Strong collaboration skills.

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time