Integrated Marketing Manager

$161,500 - $161,500/Yr

Coinbase - Remote, OR

Full-time - Mid Level

Remote, OR

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Integrated Marketing Manager at Coinbase will play a crucial role in supporting and driving high-impact integrated marketing campaigns, social-first content, and real-life activations. This position is designed for a passionate marketer who can translate consumer insights into compelling narratives and is eager to contribute to the mission of increasing economic freedom through crypto and blockchain technology. The ideal candidate will thrive in a fast-paced environment, balancing strategic thinking with the ability to execute campaigns effectively.

Responsibilities

• Support integrated marketing campaigns and consumer experiences across paid, owned, and earned media, including brand, product, and sponsorships.
• Independently drive social-first content, IRL activations, and rapid response efforts, managing them as concurrent workstreams.
• Support public affairs campaigns and rapid response efforts across various channels to promote regulatory clarity for crypto.
• Drive integrated cross-functional processes for successful execution and optimization of campaigns and marketing communications efforts.
• Develop and deliver strong creative briefs and collaborate with creative and production teams throughout the process.
• Understand crypto and macro-economic trends to inform strategy and creative execution.
• Deliver measurable increases in brand awareness across all audiences.
• Become an expert on Coinbase products and audiences.

Requirements

• 7+ years of experience in roles of growing responsibility at global consumer brands.
• Proven experience supporting scaled integrated brand campaigns and independently driving marketing projects.
• Ability to excel in a fast-paced, continuously evolving environment, with strong problem-solving skills.
• An entrepreneurial mindset with a drive to create impactful experiences.
• Best-in-class marketing, communication, project, and team management skills.
• Demonstrated ability to work and drive alignment across cross-functional teams.
• Proficient data and analytical skills to make strategic budgetary tradeoffs.

Nice-to-haves

• Experience with consumer tech or mission-driven brands on a global level.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Target annual salary range of $161,500—$190,000 USD
• Target bonus and equity options