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Integrated Marketing Manager
Samsara - San Diego, CA
posted about 2 months ago
About the position
The Integrated Marketing Manager at Samsara plays a crucial role in executing marketing programs aimed at generating new prospects and advancing existing opportunities for the sales teams. This position is integral to the Integrated Marketing team, which is responsible for all marketing campaigns at the company. The manager will leverage multi-touch inbound marketing strategies and collaborate with various teams to deliver high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns. This role offers the flexibility of being office-based or fully remote within the US, excluding certain metropolitan areas.
Responsibilities
- Execute marketing campaigns across the full funnel in coordination with Growth, Product Marketing, Customer Marketing, and Sales teams.
- Forecast and measure the impact of demand creation activities on sales pipeline and revenue, continuously evaluating campaign performance and ROI.
- Develop audience segmentation best practices and integrate them into campaign playbooks.
- Build and execute campaign activations across channels such as webinars, email, content marketing, and direct mail.
- Champion and embed Samsara's cultural principles as the company scales globally.
Requirements
- 2+ years of demand generation, growth marketing, or relevant experience.
- Analytical skills with experience using data to drive business impact.
- Strong collaboration skills with a proven track record of managing large-scale campaigns.
- Excellent stakeholder management skills with the ability to communicate effectively across functions.
- Strong writing skills and experience creating content for various formats.
Nice-to-haves
- Experience with B2B tech marketing.
- Analytical yet creative mindset with a passion for growth marketing.
- Experience with marketing automation tools like Marketo and Salesforce.
- Familiarity with ON24 or Sendoso.
Benefits
- Health insurance
- Flexible working model
- Employee-led remote and flexible working
- Samsara for Good charity fund
