Integrated Marketing Manager

About the position

Amica's MarComm department structure includes centers of excellence for analytics, brand and creative, media and platforms, web strategy, product development and project management. This newly created Integrated Marketing Manager role will report to the Managing Vice President of Media and Platforms and will oversee a Media Planner. As Amica brings more media in-house, this role will be critical in building out our cross-channel media strategy and planning practice. This role works with channel managers, data scientists, other MarComm centers of excellence and agency partners to help achieve Amica's business objectives and MarComm key targets. This is a hybrid position that requires three days per week in our Lincoln, RI office and provides two work from home days per week.

Responsibilities

• Responsible for holistic media strategy, media plan, campaign calendar and related processes.
• Partners with channel managers to integrate media strategy across linear and addressable TV/OTT/CTV, digital video, audio and podcasts, social, programmatic, paid search, lead aggregators, email, direct mail and brand/media sponsorships.
• Manages media budget, partners with data scientists to determine optimal media mix and recommend budget allocation and shifts based on performance.
• Partners with channel managers and data scientists to analyze campaign performance against key metrics and identify areas for improvement.
• Collaborates with cross-functional teams to ensure strategic alignment with business objectives.
• Provides regular updates to stakeholders on strategic shifts, performance and progress.
• Communicates highlights from Amica's media strategy to internal stakeholders and employees.
• Monitors competitive, industry and media changes that could impact performance and strategy.
• May be called upon to handle other duties as required.

Requirements

• Bachelor's degree and 10 years related experience.
• Insurance knowledge preferred.
• Experience working at an agency and as a client preferred.
• Experience directly managing people.
• Proven ability to execute integrated marketing campaigns and achieve performance goals.
• Proven ability to work independently as well in a high energy team environment.
• Proven ability to effectively communicate and present information to audiences of various levels.
• Strong analytical and problem-solving skills, understanding of analytics, marketing measurement and interpreting data to make optimization recommendations.

Benefits

• Medical, dental, vision coverage for single or family, short- and long-term disability, and life insurance
• Paid Vacation - you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role.
• Holidays - 14 paid holidays observed
• Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
• Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
• Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company