Integrated Marketing Manager

$117,800 - $147,200/Yr

DraftKings - Boston, MA

Full-time - Mid Level

Boston, MA

Amusement, Gambling, and Recreation Industries

About the position

As an Integrated Marketing Manager at DraftKings, you will be responsible for leading the go-to-market strategy for the Sportsbook product. This role involves designing and executing integrated marketing campaigns that align with critical sporting moments, ensuring a cohesive consumer experience across various marketing disciplines. You will collaborate with cross-functional teams to achieve business goals and drive effective marketing initiatives.

Responsibilities

• Serve as the focal point for cross-functional communication & execution of marketing initiatives for the Sportsbook product.
• Collaborate with internal team members to represent marketing needs and develop our marketing approach with an eye on effectiveness, scale and efficiency.
• Synthesize a wide range of data sources and internal metrics to develop cohesive storytelling narratives that inspire and empower cross-functional team members to effectively activate against company goals.
• Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials to direct internal creative teams and external agencies.
• Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations.
• Lead company-wide kickoff meetings and follow ups to communicate project milestones, objectives and toolkits for created marketing campaigns.
• Assist in long term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• MBA or advanced degree is a plus.
• At least 5 years of proven experience in Marketing or strategic planning roles.
• Knowledge and experience with product marketing, integrated media planning & brand building in a consumer-focused industry is a must.
• Data-driven mindset with the ability to synthesize complex data sets into compelling narratives and recommendations.
• Excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness.
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.
• Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously.
• A deep curiosity towards consumer behavior and desire to put them at the forefront of key decisions.

Benefits

• Bonus
• Equity
• Comprehensive benefits package