Integrated Marketing Manager

Xo Group - Chevy Chase, MD

Full-time

Chevy Chase, MD

Professional, Scientific, and Technical Services

About the position

The Integrated Marketing Manager is responsible for developing and executing cross-functional marketing communication strategies that align with the overall brand vision and drive business impact through advertising. This role focuses on communications strategies, messaging development, and creative briefing, with an emphasis on innovation across multiple channels such as paid and organic social, audio, video, CRM, and search. The ideal candidate will be strategic and creative, skilled in crafting compelling narratives that resonate with target audiences and enhance brand awareness and engagement.

Responsibilities

• Lead the development of advertising campaigns and communications strategies to improve brand salience and product conversion and usage.
• Build creative learning agendas to test, optimize and measure the impact of creative effectiveness across digital channels.
• Leverage segmentation strategies to develop a robust go-to-market plan to acquire diverse customer profiles and improve total addressable market penetration.
• Conduct market research and customer insights analysis to inform and refine messaging frameworks.
• Create a consistent tone of voice across all communication channels, ensuring the brand's personality is reflected in all marketing efforts and advertising recall improves.
• Develop clear, detailed creative briefs that guide internal and external creative teams, ensuring alignment with marketing objectives and brand guidelines.
• Provide actionable feedback on creative concepts and ensure that deliverables meet high standards of quality, brand consistency, and campaign goals.
• Partner with the creative team and channel leads to brainstorm innovative ideas that elevate brand storytelling and differentiate the company in the marketplace.
• Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels designed to deliver key business growth objectives.
• Ensure that all marketing communications support the overall campaign objectives, maintaining consistency in messaging and creative across platforms.
• Fuel best-in-class creative innovation across channels through well-tailored and curating consumer insights, leveraging social listening techniques, qualitative and quantitative research, and cultural zeitgeist intuition.

Requirements

• Proven experience in integrated marketing management, preferably in a finance-related industry.
• Strong understanding of digital marketing channels and advertising strategies.
• Excellent communication and creative briefing skills.
• Ability to analyze market research and customer insights to inform marketing strategies.
• Experience in developing and executing marketing campaigns across multiple channels.

Nice-to-haves

• Experience with CRM tools and customer journey mapping.
• Familiarity with social listening techniques and cultural trends.
• Strong project management skills.