Integrated Marketing Operations Manager

Learning Ally - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

Motion Picture and Sound Recording Industries

About the position

The Integrated Marketing Operations Manager at Learning Ally is a pivotal role focused on optimizing the marketing technology stack and leading initiatives that enhance alignment across sales, marketing, product development, and customer service. This position is essential for ensuring the seamless integration of both B2B and B2C channels while overseeing the execution of marketing campaigns and managing the customer journey. The ideal candidate will have a strong foundation in marketing operations, particularly in K-12 B2B marketing, and will be driven by a mission to empower individuals through access to audiobooks and reading resources.

Responsibilities

• Optimize the marketing technology stack, including Marketo, Wordpress, and (ideally) Netsuite, for seamless B2B and B2C integration.
• Align efforts across marketing, product development, and customer service teams to support both B2B and B2C channels.
• Enable tight sales and marketing alignment by providing real-time visibility into campaign performance.
• Maintain a cohesive calendar of customer interactions throughout the entire customer journey.
• Serve as a conductor of marketing campaigns, ensuring smooth execution and alignment with business goals.
• Equip sales teams with tools, resources, and training to effectively sell in both B2B and direct-to-consumer markets.
• Use data and analytics to monitor customer behavior, identify churn risks, and develop targeted retention campaigns for schools, districts, and individuals.
• Leverage CRM (Netsuite preferred but not required), JIRA, and Wordpress for campaign management and optimization.
• Identify and create opportunities to increase revenue by optimizing B2B partnerships and expanding into the B2C market.
• Conduct research on the needs and buying behaviors of individual consumers, including parents, teachers, and students, to identify resonant products or services.
• Lead the planning, execution, and optimization of a new e-commerce platform, ensuring alignment with organizational goals and seamless integration with existing systems.
• Manage all lead and campaign record processes, ensuring data accuracy and effective reporting.

Requirements

• Proven K-12 B2B marketing experience, collaborating with internal stakeholders to define campaign strategy and optimize execution.
• Demonstrated expertise in audience segmentation, personalization, and program analysis using Marketo.
• Strong understanding of data flows, operational pipelines, and leveraging data to drive campaign segmentation and customer journey orchestration.
• Experience with user interface (UI) and user experience (UX) design principles is preferred.
• Minimum of 6 years experience in marketing operations or campaign operations, executing multi-channel marketing campaigns in a B2B or B2C environment.
• Demonstrated mastery of marketing technology stacks such as Marketo, Vertify, Hubspot.

Nice-to-haves

• Experience with user interface (UI) and user experience (UX) design principles is preferred.