Integrated Marketing Specialist

$36,629 - $66,810/Yr

City Of Farmington - Farmington, NM

Full-time - Entry Level

Farmington, NM

Utilities

About the position

The Integrated Marketing Specialist at the City of Farmington plays a crucial role in promoting city programs, events, and initiatives. This position focuses on digital media management, content creation, and public relations to ensure community engagement and transparency regarding government issues.

Responsibilities

• Create and curate content for the City's social media platforms.
• Develop and maintain editorial and content calendars.
• Create visually compelling graphics and copywriting for marketing materials.
• Assist in developing and implementing marketing campaigns for city events and initiatives.
• Draft press releases and field media inquiries as needed.
• Take pictures and videos for promotional purposes.
• Cover on-call Public Information Officer (PIO) duties as required.
• Maintain confidentiality of sensitive information and manage records and archives.

Requirements

• Bachelor's degree in communication, public relations, marketing, social media management, or a related field preferred.
• Two years of related experience or an equivalent combination of education and experience.
• Strong written communication skills and ability to create content for various platforms.
• Understanding of social media and website analytics.
• Familiarity with AP writing style.
• Proficiency in Google, Canva or Adobe Creative Suite, and Microsoft Office.
• Ability to manage multiple tasks/projects and meet tight deadlines.

Nice-to-haves

• Experience in public relations or marketing within a government setting.
• Knowledge of community engagement strategies.
• Familiarity with video editing software.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Retirement savings plan options.
• Professional development opportunities.