Intern Digital Marketing Specialist

$45,240 - $52,000/Yr

Renesas Electronics - San Jose, CA

Full-time - Intern

Remote - San Jose, CA

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The position involves managing customer-facing marketing emails, overseeing the customer database, and utilizing marketing technology and automation platforms. The role focuses on enabling data-driven marketing decisions, facilitating account-based marketing campaigns, and performing marketing operations functions. The candidate will engage in projects such as database health monitoring, data cleansing, and analytics visualization to support marketing strategies.

Responsibilities

• Manage all customer-facing marketing email campaigns.
• Steward the known customer database and marketing technology/automation platforms.
• Enable data for audience segmentation and data-driven marketing decisions.
• Facilitate account-based marketing campaigns in collaboration with Sales.
• Monitor database health and perform data cleansing updates.
• Analyze and visualize analytics to support data-driven decisions.
• Perform marketing operations functions such as process documentation and organization.
• Manage production of email creative modules designed to drive customer engagement.

Requirements

• Pursuing a B.A or B.S Degree with an emphasis on Marketing and Analytics/Statistics.
• Strong project management and prioritization skills.
• Ability to multi-task and work well both independently and in a team environment.
• Strong analytical skills and data-driven mindset.
• Excellent verbal and written communication skills.
• Highly organized with great attention to detail.
• Ability to identify areas for optimization and adjust in a fast-paced environment.

Nice-to-haves

• Experience with database/relational database management.
• Familiarity with SharePoint.
• Experience with Marketing Automation or CRM software.
• Experience with analytics/visualization tools such as Excel, Google Analytics, Looker, or Power BI.
• Experience in the semiconductor industry or other high-tech manufacturing.

Benefits

• Medical insurance
• Health savings account
• Dental insurance
• Vision insurance
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance
• Accidental death and dismemberment (AD&D) insurance
• Pet insurance
• Company-paid life insurance and AD&D
• Long-term disability (LTD) insurance
• Short-term medical benefits
• Paid sick time
• Paid holidays
• Accrued paid vacation