Intern Digital Marketing Specialist

$45,240 - $52,000/Yr

Renesas Electronics - Austin, TX

Full-time - Intern

Remote - Austin, TX

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The position involves managing customer-facing marketing emails, overseeing the customer database, and utilizing marketing technology and automation platforms. The role focuses on enabling data-driven marketing decisions, facilitating account-based marketing campaigns, and performing various marketing operations functions. The candidate will be responsible for monitoring database health, analyzing data for insights, and managing email creative production to enhance customer engagement.

Responsibilities

• Manage all customer-facing marketing email campaigns.
• Steward the known customer database and marketing technology/automation platforms.
• Enable data for audience segmentation and data-driven marketing decisions.
• Facilitate account-based marketing campaigns in collaboration with Sales.
• Monitor database health and perform data cleansing updates.
• Analyze and visualize analytics to support data-driven decisions.
• Perform marketing operations functions such as process documentation and organization.
• Manage production of email creative modules designed to drive customer engagement.

Requirements

• Pursuing a B.A or B.S Degree with an emphasis on Marketing and Analytics/Statistics.
• Strong project management and prioritization skills.
• Ability to multi-task and work well both independently and in a team environment.
• Strong analytical skills and data-driven mindset.
• Excellent verbal and written communication skills.
• Highly organized with great attention to detail.
• Ability to identify areas for optimization and adjust in a fast-paced environment.

Nice-to-haves

• Database/relational database management experience.
• Familiarity with SharePoint.
• Experience with Marketing Automation or CRM software.
• Experience with Analytics/Visualization tools (Excel, Google Analytics, Looker, Power BI).
• Experience in the semiconductor industry or other high-tech manufacturing.

Benefits

• Medical insurance
• Health savings account
• Dental insurance
• Vision insurance
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance
• Accidental death and dismemberment (AD&D) insurance
• Pet insurance
• Company-paid life insurance and AD&D
• Long-term disability (LTD) insurance
• Short-term medical benefits
• Paid sick time
• Paid holidays
• Accrued paid vacation