Zions Bank - Midvale, UT

posted 4 months ago

Full-time - Intern
Midvale, UT
10,001+ employees
Management of Companies and Enterprises

About the position

As a Digital Marketing Specialist Intern at Zions Bancorporation for the Summer of 2024, you will play a crucial role in supporting our Enterprise Marketing team on a variety of exciting projects aimed at enhancing our online presence and driving organic traffic to our websites. This internship is designed for students who are eager to gain hands-on experience in digital marketing within a leading financial services company that values community engagement and employee development. You will be involved in executing digital marketing projects, including social media and email marketing campaigns, while also optimizing website content to ensure accuracy and a positive user experience. Your responsibilities will include coordinating with the marketing team to develop effective SEO strategies that boost organic web traffic. You will conduct keyword research and analyze SEO trends to identify ranking opportunities, monitor digital ads, and assess the performance of SEO campaigns. Additionally, you will be tasked with building high-quality backlinks from relevant websites and sharing insights on SEO, digital advertising, and web development trends with the management team. This internship will also provide you with the opportunity to assist in creating presentations and finalizing marketing deliverables, as well as collaborating with the Enterprise Marketing department on various projects as needed. This internship is a paid opportunity running from May through mid-August, and it is ideal for candidates who are currently pursuing a bachelor's degree in Marketing, Communications, English, Journalism, Public Relations, or a related field. Local candidates are preferred, and please note that this internship does not offer relocation assistance or employment visa sponsorship.

Responsibilities

  • Assist in execution of digital marketing projects, including social media and email marketing campaigns
  • Optimize website content (meta tags, headings, and content structure) to ensure content accuracy and a positive user experience
  • Coordinate with the marketing team to develop SEO strategies and boost organic web traffic
  • Conduct keyword research and analyze SEO trends to improve ranking opportunities
  • Monitor digital ads, SEO campaign development, rankings, traffic, etc. for recommended improvements
  • Build high-quality backlinks from relevant websites
  • Research and knowledge share SEO, digital advertising, and web development trends with the management team
  • Assist in building presentations and finalizing marketing deliverables
  • Collaborate with the Enterprise Marketing department to assist with other marketing projects as needed

Requirements

  • Working towards a bachelor's degree in Marketing, Communications, English, Journalism, Public Relations or another related field
  • Demonstrated knowledge of SEO (preferred)
  • Proficiency in social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • Ability to work effectively with people
  • Good organizational and interpersonal skills
  • Ability to express clearly and concisely ideas and concepts in written and oral form

Benefits

  • Paid internship
  • Hands-on experience in digital marketing
  • Opportunity to work with a leading financial services company
  • Networking opportunities within the marketing field
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